IN THIS PODCAST EPISODE, I CHAT ABOUT THE IMPORTANCE OF SOCIAL PROOF AND HOW IT CAN IMPACT YOUR BUSINESS AND GROW YOUR TRAVEL BRAND ORGANICALLY BY NOT HAVING TO DO TONNES OF WORK.

Today, it’s all about that bass.. kidding! We’re here to chat about Social Proof and WHY it’s so important, especially as the travel sector and tourism in it’s entirety, is considered a service based industry.

It is really important getting new clients and getting new potential clients (or what I like to call them, those dreamy clients) to understand what it is that you deliver and how well you do it.

Wikipedia has a fairly comprehensive definition – however my perspective is that ‘Social Proofing is the psychological event that occurs when people copy the actions of others in an attempt to mainstream their behaviour in certain situations’.

So basically, it is a psychological phenomenon where people do as others do – which is kinda like FOMO in our language which is essentially, the Fear Of Missing Out!

Key takeaways

Here are a few quick strategies that I recommend to social proof your travel business and grow your brand:

• Reviews – Something our Student Pilots do inside of Travel Agent Runway and is part of our Market Research is that we outreach to our clients, past and present and request those testimonials – there’s templates with copy in case you’re not confident in asking for their feedback or unsure of what they would say about you and your service levels as it may have been a while since chats or bookings.

• Case Studies – where you have the insane ability to re-purpose the content into different pieces of social media and marketing content.

• Collaborations – which is a good way of getting endorsements from collab partners who basically give you the stamp of approval by working with you.

• Interviews – because not everyone feels confidently about providing you with the specific details you need when it comes to perhaps providing a testimonial or review and it’s an incredible way to extract those specific details without them doing the work.

• And so much more!

Join My FREE Travel Agent Masterclass to Steal My Travel Agent Runway Framework To Stand Out In The Digital World

Links and Resources

• Follow Steph on Facebook & Instagram
• FREEBIE ALERT >>> Download your FREE 7 Quick Win Lead Generation Strategies Travel Agents Can Use Right Now! Download here <<<
• Link to Active Campaign https://www.activecampaign.com/?_r=S59LH873

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