IN THIS PODCAST EPISODE, I CHAT WITH BUSINESS PAL, ALYCE GREER, DIRECTOR + HEAD WRITER OF BOSSY. COPYWRITING, ALL ABOUT HOW TO LEVERAGE YOUR PERSONAL BRAND BY PERFECTING YOUR COPY, SO YOU CAN STAND OUT IN THE CROWD ANYTIME YOU SHOW UP ONLINE.

Alyce is also the host of The Bossy. Type podcast, digital course creator (+ English professor) of Bossy. Copy College, a freelance writer, and mum to Vinnie the Italian Greyhound. She has been a writer forever, and a paid writer for over 10 years. In 2016, she barged her way into copywriting, offering a conversational, punchy and smartass writing style to brands that want to have more fun.

I absolutely loved hosting Alyce on the show and assure you will have big *love-heart-eyes* for her too!

Key takeaways

Here are the key points discussed in this episode:

• Where do we start when it comes to copywriting.

• The importance of having a plan and understanding the personality and tone of voice you want.

• How your copy will be different from what you post to social media Vs in your email newsletters and website.

• The use of hooks and how to personify your words to connect with the person reading your content.

• And so much more…

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Links and Resources

• Follow Alyce from Bossy. Copywriting on Facebook & Instagram
• FREEBIE ALERT >>> Join the Bossy. Copy College Summer School – FREE Brand + Copy Masterclass here <<<

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