IN THIS PODCAST EPISODE, WE’RE GOING TO UNPACK ALL THE THINGS THAT GOES INTO CREATING A PERSONAL BRAND FOR YOUR TRAVEL BUSINESS AND CHAT ABOUT HOW MUCH IS TOO MUCH WHEN IT COMES TO INSERTING YOURSELF INTO YOUR CONTENT (AND HOW TO FIND THE SWEET SPOT!).

It’s easy have strong brand and reputation when we’re working in real life – IRL, I mean… meeting clients and have a database or email list of people who know you personally.

So, when you’ve built up your travel business full of people who know you and have an existing relationship with you personally. Of course, they’re going to know your favourite wine, your kids names, where you last went on holiday, or maybe they even have it pinned down to what you’d do if you won lotto tonight.

All of which are fairly specific traits and characteristics that make up who you are and where they perceive you are in the marketplace.

So, how on earth this has to do with having a personal brand, how to be consistent online in a way that isn’t coming across as self-centred, egotistical or that you have some sort of inflated sense of self and how you establish the middle ground and that sweet spot for yourself.

‘And to clarify – your personal brand is not your logo, your brand colours, it is not what company you franchise under, what fancy title you have or anything like that.‘

There are so many ways you can do this online, by way of showing up in your business, but here are some tips to help you through:

✓ #1 If you know that the content you’re creating IS PURELY BASED around being of service – then this is your sweet spot;

✓ #2 If children appear on your business platforms regularly, make sure you’re okay with giving them a digital footprint inside of your content for people you don’t know to have access too;

✓ #3 It’s okay to be selective in what you share;

✓ #4 You don’t have to be a social media influencer to share things about your business.

✓ #5 If you’re feeling like you’re consistent in your digital marketing for just a few weeks but then fall off the wagon altogether and go radio silent for months – perhaps look at your delivery and frequency of posts. You’re either trying to do too much, rather than not enough.

Secure Your Seat in my FREE LIVE MASTERCLASS
CREATE A PERSONAL BRAND THAT SKYROCKETS YOUR TRAVEL BUSINESS AND POSITIONS YOU AS THE AUTHORITY IN YOUR NICHE

Date: Thursday 6th October 8:00pm AEDT (NSW time)
Secure your seat here

IMPORTANT NOTE: The FREE LIVE Travel Agent masterclass is only open to 50 agents.

Join us for a super-exclusive, high-touch, interactive session with a live Q&A and your chance to WIN a spot inside of my flagship online program, Travel Agent Runway, just for participating and showing your commitment to the next level in your travel business.

This will also be your LAST chance to join the cohort of Travel Agent Runway for 2022 and get your head start on solidifying your digital marketing strategy ahead of a BRAND NEW YEAR.

Links and Resources

• Follow Steph on her socials for super juicy content that you need to skyrocket your digital presence and get your name up in lights.
• Grab My Social Suitcase here NOW and create and EPIC social media strategy in just 7 days or less.
• Check out The Cool Career for info on how they can help women in their 20’s land their dream career.
• Want to take a peek at my #CareerStory? Click here

Did You Enjoy This Episode?

If you enjoyed this episode and Unplug In Paradise: The Podcast generally, I have a favour.

Please take two minutes to subscribe, and to write a rating and a review. You can do that on Apple Podcasts right now by clicking here. If you are an Android user or prefer Spotify, you can follow the podcast on Spotify here.

Those actions will help the podcast reach more people, and I would be truly grateful. Thank you so much! 🌴